Shop Small™ 2026 is now under way, and we’re thrilled to have you with us! This initiative is designed to spotlight your business and attract more customers. With year-round 360° marketing support, Shop Small is here to help your business shine.

This year, our fully funded offer is a HK$10 statement credit^ when Cardmembers spend a net amount of HK$100 or more in a single transaction with their registered Card at your shop. To make it even more rewarding, Cardmembers can redeem this offer up to 5 times, once per store location.

Remember to display the POPs prominently and ensure your frontline staff are fully briefed on the Shop Small offers.

The Year-round Offer is designed to encourage repeat visits and foster loyalty among our Cardmembers. When they spend HK$150 or more in a single transaction, your shop provides an instant HK$20 saving# at checkout. To support this, we leverage extensive year-round resources, including 360° marketing and a merchant directory, making it easier for Cardmembers to discover your business and other local favorites.

Our Shop Small Accelerator program offers a series of events and workshops throughout the year, aimed at providing knowledge, tips, and resources to help your businesses grow and succeed.

^ Limited to the first 50,000 Eligible Cards that are successfully registered by saving the Offer in Amex HK App or Online Account. Terms and Conditions apply.
# Only applicable to net spending of HK$150 or above in a single transaction on regular priced items / à la carte food and beverages. Each American Express® Card can only enjoy the Offer once per day at each store location. Blackout dates apply and Terms and Conditions apply.