Shop Small™ 2026 is coming soon, and we're putting the spotlight on businesses like yours that make our local community so special. With our marketing initiatives and year-round support, Shop Small offers you a great opportunity to attract more customers and grow your business. Let’s get started!
Our fully funded offer in 2026 is designed to incentivize our Cardmembers to spend at Shop Small merchants. Cardmembers will receive a HK$10 statement credit^ when they spend a net amount of HK$100 or more in a single transaction with the registered Card at your shop, up to 5 times, once per store location.
Designed to attract returning customers and establish your business with our affluent Cardmembers, the Year-round Offer is simple: when Cardmembers spend HK$150 or more in a single transaction, your shop provides a HK$20 instant saving# at checkout. This Year-round Offer comes with extensive resources to drive foot traffic to your shop, including 360° marketing and a merchant directory that helps even more Cardmembers discover your business.
Maximize your Shop Small experience
Make Shop Small work for you
You’ll soon receive new Shop Small POP materials. Display them prominently to attract more Cardmembers.
Brief all staff on the Shop Small program to ensure Cardmembers receive a warm welcome.
Make sure your terminals are fully functional* before the program begins.
With the Shop Small Accelerator program, you enjoy complimentary access to a year-round program of events and workshops that equip you with the insights and expert tips you need to continue growing your business.
Complimentary events in partnership with the Hong Kong Retail Management Association (HKRMA)
All events are sponsored by Amex. Click “Find out more” to explore the latest events available!
Attract more business with a free HKRMA pledge
Your status as a Shop Small merchant means you can apply for a free HKRMA Small Business Quality Service Pledge window sticker. It’s an easy way to show customers that you value service excellence!
^ Limited to the first 50,000 Eligible Cards that are successfully registered by saving the Offer in Amex HK App or Online Account. Terms and Conditions apply.
# Only applicable to net spending of HK$150 or above in a single transaction on regular priced items / à la carte food and beverages. Each American Express® Card can only enjoy the Offer once per day at each store location. Blackout dates apply and Terms and Conditions apply.
* For any problems or technical difficulties, please contact your terminal supplier (at the number shown on the terminal) or simply give our Merchant Services Hotline a call on 2277 2277, Monday to Friday, 9:00am – 6:00pm, except public holidays.
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